$25 to Thrive

For the past 50+ years, Thrive Virginia has supported the well-being of families to ensure that all area residents can reach their full potential and are in a position to help contribute to their respective communities. Using a Whole Family Approach, Thrive VIrginia helps persons fighting poverty overcome barriers. Family Coaches work with families to solve problems, access resources, and sharpen existing skills. They focus on early childhood education and development, access to post-secondary education and career readiness opportunities, economic asset growth, optimal health and well-being, and social-capital.


As part of their annual fundraising, Thrive Virginia and We Are River City invite you to participate in their 
$25 to Thrive campaign. Your one time or recurring donation of $25 can provide services to local families in need. 


$25 can go a long way. It can:


  • Provide one week of summer camp for a child exposed to domestic violence
  • Help feed a family of four for one week
  • Provide transportation for a survivor fleeing domestic violence
  • A month’s supply of diapers for a new baby


In FY22, Thrive Virginia provided over 4,000 services to 1,000 individuals living in 450 households. Some of those services included: 


  • 1,682 mental health counseling sessions 
  • 1,489 life skills coaching sessions 
  • 606 home visits 
  • 390 food distributions 
  • 171 college and career readiness sessions 
  • 63 adult financial literacy education classes 
  • 1,155 students receiving Healthy Relationship classes 


Some of the families Thrive VA has helped have said: 


“Thrive VA has given me the courage to believe in myself, keep my head up and be proud.”


“This is hands down been the most positive, life-changing experience I have ever had.” 


Your donation can help provide advocacy for a domestic/sexual violence survivors, scholarships for a low-income student, counseling for individuals in financial crisis, shelter for someone without a home, even education for new parents. With your contribution to Thrive Virginia’s $25 to Thrive campaign, you, too, can help children, families, and communities break the cycle of poverty and empower people of all ages to dream, aspire, and achieve. 


Founded in 1970 as part of the 
Economic Opportunity Act of 1964 to fight poverty, Thrive Virginia is a 501c3 nonprofit community action agency. There are approximately 1,000 Community Actions Agencies across the U.S. and its territories, serving more than 16.2 million people per year.


Their service areas include the counties of: Caroline, Charles City, Hanover, King George, King and Queen, King William, New Kent, Spotsylvania, and Stafford as well as the City of Fredericksburg and the Town of West Point. 

August 14, 2026
Website accessibility has been a conversation for years, but recent changes to federal accessibility requirements are putting an even bigger spotlight on how websites work for people with disabilities. And if your website hasn’t been reviewed for accessibility recently, now is a good time to take another look. At River City Advertising, we have the tools to add accessibility-focused features that are easier for everyone to use. What Changed With ADA Website Accessibility? In 2024, the U.S. Department of Justice issued a new rule under Title II of the Americans with Disabilities Act establishing a specific technical accessibility standard for websites and mobile apps provided by state and local governments. That standard is WCAG 2.1 Level AA —a widely recognized set of Web Content Accessibility Guidelines designed to make digital content more accessible to people with visual, auditory, physical, cognitive and other disabilities. In 2026, the DOJ extended the deadlines for these public entities: April 26, 2027: State and local government entities with populations of 50,000 or more April 26, 2028: Smaller public entities and special district governments While these particular deadlines apply to state and local governments, the changes reinforce something that affects organizations of all kinds: website accessibility is becoming increasingly important. Businesses should also remember that accessibility obligations can vary depending on the type of organization, services provided and applicable federal, state and local laws. What Does an Accessible Website Actually Mean? Accessibility isn't simply adding a button to your website. An accessible website is designed so people with disabilities can navigate, understand and interact with its content—including visitors who use screen readers, keyboard navigation or other assistive technologies. Some of the elements that can affect accessibility include: Alternative text for meaningful images Appropriate color contrast between text and backgrounds Clear heading structures Keyboard-friendly navigation Properly labeled buttons, links and form fields Readable text and logical page layouts Accessible forms Captions or alternatives for multimedia content Correct website language settings Content that works effectively with screen readers Many of these features also happen to make a website easier to use for everyone , not only visitors with disabilities. How Our Platform Helps Us Build More Accessible Websites At River City Advertising accessibility isn't treated as an afterthought. Our platform includes built-in functionality that can help developers create more accessible websites, including support for alternative text, keyboard navigation and automatic website language definition. Our platform also integrates with accessibility solutions such as UserWay and AudioEye for businesses and organizations that want additional accessibility tools, monitoring and remediation capabilities. However, there is an important distinction: No website platform, plugin or accessibility widget can automatically guarantee that a website is 100% ADA compliant. Accessibility depends on the platform and how the website is designed, written, maintained and updated. For example, adding an accessibility tool doesn't fix a poorly structured page, unclear link text, an inaccessible third-party application or every issue created when new content is added. That is why accessibility should be viewed as an ongoing website-management practice rather than a one-time checkbox. Why Businesses Should Pay Attention Now Even if the newest Title II deadlines don't apply directly to your business, there are several reasons to make website accessibility a priority. Reach more people. An accessible website makes it easier for more potential customers to interact with your business online. Create a better user experience. Clear navigation, readable content, properly labeled forms and thoughtful page structure benefit everyone. Support your SEO efforts. Several accessibility best practices—such as descriptive image text, organized headings and well-structured content—can also help search engines better understand your website. Reduce unnecessary risk. Digital accessibility continues to be an important legal and regulatory issue. Proactively improving accessibility is much better than waiting until someone identifies a problem. Prepare your website for the future. Accessibility standards and expectations continue to evolve. Building accessibility into your website now makes it easier to adapt as requirements change. Accessibility Isn't "Set It and Forget It" This may be the most important takeaway. Your website can become less accessible over time as new pages, images, videos, forms, integrations and other content are added. That's why website accessibility should be part of ongoing website management. At River City Advertising, we can help businesses evaluate their current websites, identify accessibility concerns and determine what tools or updates may make sense. Is It Time for an Accessibility Check? If you're unsure how your current website measures up, we can help you take a closer look. Contact River City Advertising to talk about your website, accessibility options and how we can help make your online presence easier for more people to use.  This article is provided for general informational purposes and is not legal advice. ADA and digital accessibility requirements can vary depending on your organization and jurisdiction. Businesses with questions about their specific legal obligations should consult qualified legal counsel.
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