Join us for Branding 101: Building a Brand That Builds Trust
A Virtual Branding Workshop for Business Owners and Professionals
Date
Sept 21, 2026
Time
10A-11A
Cost
Complementary
PRESENTED BY
Your brand is much more than your logo. It is everything people see, hear, experience and ultimately remember about your business.
Join River City Advertising founders Jess and Justin Ellett for an informative virtual presentation designed to help business owners build a more recognizable, understandable and trustworthy brand.
This interactive workshop will explain how your visual identity, messaging, website, reputation and customer experience work together to shape the way people perceive your company. Whether you are launching a new venture, growing an established business or considering a rebrand, you will leave with practical ideas you can begin using immediately.
Meet Your Presenters
Jess and Justin Ellett
Founders of River City Advertising
Jess and Justin Ellett lead River City Advertising, a branding and advertising agency established in 2001. They help companies across the country streamline their marketing, strengthen their brands and bring in more business.
River City Advertising specializes in branding, website design and marketing, with an emphasis on delivering exceptional work quickly, correctly and efficiently. Jess and Justin also launched River City Podcast in 2022 and have produced more than 100 episodes featuring business owners, community leaders and interesting people throughout the region.
Is This Workshop Right for You?
This presentation will be especially valuable if:
- Your branding looks dated or inconsistent
- Your branding files are all over the place
- People do not immediately understand what your company does
- Your business has evolved, but your brand has not
- Your website no longer represents the quality of your business
- Your DIY branding no longer fits the level you have reached
- You are attracting the wrong audience
- You are preparing to invest in advertising, SEO or social media
- You want to strengthen your company’s credibility and reputation
A rebrand does not always mean starting over. In fact, it's just the opposite. An updated brand or refresh can signify many things in a business to include: growth, new management, new processes, and more. Sometimes a thoughtful refresh is all you need to create a clearer, more consistent and more professional presence that attracts attention.
What You’ll Learn
During this presentation, Jess and Justin will explore the essential elements of building a cohesive and credible brand, including:
- Why your logo is only one part of your brand
- The three things every strong brand should accomplish
- How color, design and messaging influence perception
- How to establish a consistent and recognizable brand voice
- Why consistency across your website, social media, email and printed materials matters
- How reviews, BBB Accreditation and third-party credibility help build trust
- What your website must communicate within the first few seconds
- How to recognize when your business needs a brand refresh or complete rebrand
- What to have in place before investing more money in advertising
- How to conduct a quick five-minute audit of your current brand
Your Brand Is Already Communicating
Every interaction with your business communicates something—whether you planned it or not.
Your website may look professional, but does it clearly explain what you do? Does your social media feel like it belongs to the same company? Do your marketing materials reflect the quality of the business you have built? Can prospective customers quickly understand why they should trust you?
A strong brand makes it easier for the right people to recognize your business, understand its value and feel confident taking the next step.
Why Attend Virtually?
This virtual format makes it easy to participate without disrupting your workday. You can join from your office, home or anywhere with an internet connection while still receiving the full value of a live presentation.
By attending virtually, you can:
- Learn from experienced professionals without the travel time
- Gain practical ideas you can apply to your business right away
- Evaluate your own website and marketing materials during the presentation
- Ask questions about branding, websites, messaging and marketing
- Connect with other local business owners and professionals
- Participate in an informative session from a comfortable, convenient location
Although the presentation will be delivered online, it will be a live event—not a prerecorded webinar. Attendees will have an opportunity to participate, ask questions and learn alongside other members of the business community.
Prefer to Attend With Others?
Guests may also watch the virtual presentation in person at Ignite. The in-person viewing provides an additional opportunity to meet other business owners, make professional connections and participate in the live Q&A.
It is a great option for anyone who wants the convenience and focused content of a virtual presentation combined with the relationship-building benefits of an in-person networking event.
Build a Brand People Recognize—and Trust
Before spending more on advertising, make sure you are promoting the right message and presenting a brand that reflects the business you have worked hard to build.
Join us for Branding 101: Building a Brand That Builds Trust and discover practical ways to make your company more recognizable, understandable and credible.
Space may be limited. Reserve your place today.
FAQs
What is Branding 101: Building a Brand That Builds Trust?
This live workshop helps business owners understand how their logo, messaging, website, reputation and customer experience work together to shape their brand. It includes practical ideas you can begin applying immediately.
Who should attend this workshop?
The presentation is ideal for business owners, entrepreneurs, nonprofit leaders, marketing professionals and anyone responsible for communicating or promoting an organization.
Is this a virtual or in-person event?
The presentation will be hosted live through Zoom. Guests may attend virtually from any location or join the in-person viewing and Q&A at Ignite.
How do I join the virtual presentation?
Registered attendees will receive a link to join the Zoom presentation. You can participate using a computer, tablet or smartphone with an internet connection.
Is this a live presentation?
Yes. This is a live, interactive presentation—not a prerecorded webinar. Attendees will have an opportunity to ask questions and participate in the discussion.
What will I learn?
You will learn what makes a brand recognizable, understandable and trustworthy; how to improve brand consistency; what your website needs to communicate; how credibility builds trust; and when it may be time for a brand refresh or rebrand.
Do I need marketing or branding experience?
No. Branding 101 is designed to make branding concepts clear and useful for attendees at every experience level.
Can I ask questions about my own business?
Yes. The live Q&A provides an opportunity to ask Jess and Justin questions about branding, messaging, websites and marketing.
Will there be networking opportunities?
Yes. Virtual attendees can participate in the live discussion, while guests attending the viewing at Ignite will also have an opportunity to meet and connect with other local professionals.
What should I have with me?
Consider having your website, social media accounts, Google Business Profile and a recent marketing piece available. These will help you follow along with the five-minute brand audit.
Who is presenting the workshop?
The workshop will be presented by Jess and Justin Ellett, founders of River City Advertising. They have helped businesses strengthen their branding, websites and marketing since 2001.
How do I register?
Use the registration button here to reserve your place. After registering, you will receive the information needed to attend virtually or participate in person at Ignite.
